SEO & Performance
Marketing is much less effective if your website has not been optimized for search engines or is performing poorly. An un-optimized website will have less visibility and a lower page rank, meaning your paid-for campaigns will yield less results than they should.
Is SEO and Performance really that big of a deal?
Without a doubt, SEO and Performance are two key pillars in the foundation of any digital marketing strategy. Any strategy may work; this ensures that you get the most out of your marketing efforts and budget. Lower visibility or page ranking caused by failure to comply with Google Search Engine Recommendations is a common issue. This makes your budget less effective; meaning you pay more for less with every campaign.
